Understanding the Past- Planning the Future, Breastfeeding is a mother’s gift to herself, her baby and the earth.

“A newborn baby has only three demands. They are warmth in the arms of its mother, food from her breasts, and security in the knowledge of her presence. Breastfeeding satisfies all three”

Breast feeding is the normal way of providing newborns with the nutrients they need for healthy growth and development. Breast milk is the best source of nourishment for infants. Not only does it help in nutritional aspect of the baby, but it also helps to enhance a powerful bonding between the baby and the mother. WHO actively promotes breast feeding up to at least 2 years of age.

Breast milk contains all the antibodies required for the immune system of the baby. It is high in proteins and low in fat. Breast milk contain perfect amount of water which is sufficient enough to satisfy the thirst and hunger of the baby.


Breast feeding contributes to the health and well being of mothers. Breast feeding is also effective in preventing ovarian cancer and also reduces the risk of breast cancer.
Breast feeding is a natural method of contraception also.

Early signs of baby’s hunger

-Turning his head from side to side

-sticking out his tongue

-sucking on his hands or clothing

-crying (late sign of hunger)

Comfortable nursing requires correct positioning of the baby at the breast.

World Alliance for Breastfeeding Action (WABA) launched its firstWorld Breast feeding Week (WBW) campaign with the theme: “Baby-Friendly Hospital Initiative”. So much has happened in these 20 years, it is time to celebrate but also to look back, understand what has happened and why. Then plan what more can be done to support all women to be able to optimally feed and care for of their infants and young children.


WBW 2012 Objectives

1. To recall what has happened in the past 20 years on infant and young child feeding

2. To celebrate successes and achievements nationally, regionally and globally and showcase national work at global level.

3. To assess the status of implementation of the Global Strategy for Infant and Young Child Feeding

4. To call for action to bridge the remaining gaps in policy and programs on breastfeeding

5. To draw public attention on the state of policy and programmes on breastfeeding

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